What we do
WHAT WE DO
As a business owner, we get that you’re more interested in what a media and communications agency has to offer than just nice stories about passion and dedication. That is why we at Media Brain chose to create this comprehensive guide about our services and work process so that any potential client can know what kind of company they get if they hire us.
Social Media Audit
We can’t know how to help if we don’t know what’s wrong. That’s why one of the first things we always recommend to our clients is the Social Media Audit service. It will allow us to analyze how your business is currently performing on social media.
This process includes:
● In-depth audits of all of a company’s social media profiles;
● Creating a detailed report of the findings;
● Highlighting the areas that need work;
● Establishing benchmarks for the company’s social media efforts;
● Analyzing the performance of the company’s top competitor.
Social Media Strategy Creation
Once we know how your company is performing on social media, what areas need improvement, and what other people in your industry are doing effectively, we can move on to the strategy creation.
This step is what normally gives business owners some trouble when handling all social media communication themselves. Without a clear strategy in place, it can be nearly impossible for brands to genuinely achieve growth and increase their ROI (return on investment). Lucky for you, we can help create an effective strategy for your business, one that will help you promote your brand, gain exposure, and even get new customers.
Analyzing Everything
At this stage, we will take the time to get to understand you and your business goals. That can mean everything from discussing at-length what your expectations are to getting to know your team, understanding your product and services, and researching your target audience.
Creating the Strategy
This essentially involves a brainstorming session where our team will put together a communication plan that will reflect your goals. All the points in the strategy will be created to connect with your specific target audience.
Putting It into Practice
After the strategy is up to your liking, it’s time for the implementation stage. Our team will make sure all parts of the strategy are put into action.
Follow-up
We believe it’s pointless to do anything these days if you don’t also track and measure your actions. That’s why we dedicate a lot of our time checking in with the strategy, reviewing the results and deciding if anything needs some tweaks for better results.
Content Creation
A business in the digital world needs content. This is not up for debate, and the better content you have, to more chances of increasing your visibility and improve ROI.
Media Brain has a team of great content creators who’ll effectively produce valuable content and allow you to achieve your marketing goals. And your customers won’t stop sharing it.
Here are the main types of content services we can provide:
● Creative content development;
● Video production;
● Live event coverage;
● Content designed for reputation management;
● Social media content across multiple platforms;
● Articles and blog posts from your industry that can position you as a thought leader.
Good content is something everyone wants, but only a few know how to create it. We don’t exactly have a secret for it, we just work with very talented people who know what good content is really about. It’s that simple.
Influencer Marketing
Sometimes, the most effective way to promote yourself is to convince other people with a platform to do it for you. This is called influencer marketing, and at Media Brain, we often assist our clients in creating partnerships with influencers that can represent their brand.
We don’t just look for the Instagram accounts with the most followers and ask them for a shout out. For influencer marketing to truly work, we search for those people who have something in common with your brand and share its values. The search starts within our wide network of popular social media influencers to see who better fits your brand. But if we don’t find your influencer there, don’t worry. We have the means to get in touch with the right people.
Here’s a glimpse of how the process works:
● Finding the influencer;
● Building the communication strategy together with the influencer to align both yours and their expectations;
● Analyzing influencer audience to see what type of content they’d respond to;
● Keep an eye of the strategy and track results.
Paid Advertising
It’s the Achilles heel of a lot of people, and we really get why. Paid advertising through social media can bring a lot of visibility to a brand when done right. However, when done wrong, it’s money down the drain.
But with Media Brain, you don’t have to stress about any of it. Our social media paid advertising services can greatly accelerate your results. We’ll set up the ads in such a way that you get more impact with less money.
With our help, you can:
● Generate followers;
● Increase engagements;
● Boost website traffic
● Improve sales or ROI.
And you won’t feel like your wasting any money, that’s for sure. In fact, you’ll probably be looking at more money once we’re done.
CONSULTING AND TRAINING
A lot of our clients already have a social media team working around the clock for them. They just bring us in to offer some help.
We use our many years of experience in the business to provide companies with the tools they need to grow, even if that growth is mostly for their media team. We’ll come in, asses your team and establish the area where their skills need to be a bit refined, and then help them improve.
That is not only beneficial for their sake, but the companies often reap most of the benefits. Our training programs are specifically crafted to what the company and its team needs. Once this period is done we like to stick around to offer some extra consulting, just in case.
FOR MORE INFORMATION, PLEASE CONTACT US